HomeMy WebLinkAboutDocumentation_Miscellaneous_Tab 05_4/27/2021Agenda Item #5.
Business Forum
STAFF MEMO
Meeting: Business Forum -Apr 27 2021
Staff Contact: Lori McWilliams, Village Clerk
Minutes (Informational Only): March 23, 2021
SUMMARY:
Department: Village Clerk
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Business Forum - Mar 23 2021 - Minutes - Pdf
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Agenda Item #5.
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MINUTES
BUSINESS FORUM MEETING
VILLAGE OF TEQUESTA, FL
MARCH 23, 2021 2:00 PM COUNCIL CHAMBERS
CALL TO ORDER AND ROLL CALL
The meeting was called to order by Vice -Mayor Kyle Stone at 2:00 p.m.
Present were:
Vice -Mayor Kyle Stone, Council Member Laurie Brandon, Council Member Elect Molly Young,
Village Manager Jeremy Allen, Village Deputy Clerk Mary Ann Grieser, and members of the
Palm Beach North Chamber and Business Forum
Absent were:
Laura Spalding, Chelsea Paine, Mark Eble, Chris Atkinson
AGENDA ITEMS
1. Welcome and Introductions
Lisa DiBlasio Hoyer - Pleasure Tiki
Amy Angelo - Oceanna Coffee
Brittany Cartwright - Palm Beach North Chamber
Resa Listort - AFLAC
Molly Young - Council Member Elect
Jodi Cross - Florida Restaurant and Lodging Association
Kim Vanderpol - CARVE Surf and Coffee
Stephen Smith - One World Zero Waste
Matt Hammond - Village Utilities Director
2. Village Update
Manager Allen updated the Forum on his meeting with a company to discuss a Tequesta
Business Directory and was hopeful advertisement space would help cover a portion of
the expenses associated with the publication.
3. Communications Suggestions: Lisa Hoyer, Amy Angelo, and Chamber Team
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Agenda Item #5.
Ms. Angelo requested more communication with local businesses. Manager Allen asked
what the vision was for that as the Village communicated via email, social media and
mailers. The forum requested text messages.
Vice -Mayor Stone suggested an ambassador for each plaza and Mr. Smith agreed and
felt businesses needed to get together for information. Ms. Cartwright also advised that
all information should be consistent across platforms.
The forum reiterated the communication components derived from previous meetings of
business to business, business to Council, Council to business and added business to
residents. Manager Allen and Vice -Mayor Stone explained Vice -Mayor Stone was the
business point person and he would send out recaps provided to him by Ms. Angelo.
Ms. Listort stated the Village does a great job of providing information and businesses
needed to be educated on pulling relevant information. Forum members also brought
attention to engagement, noting that the forum had been communicated and members
had not attended or followed through.
Ms. Angelo wanted information regarding the Village hiring a Marketing Manager.
Manager Allen explained, though it could be considered, municipality marketing usually
focused on travel and tourism and could not highlight specific businesses. The chamber
would be a better avenue for specific marketing.
The US1 bridge closure will impact all businesses and the forum would like to focus on
communication of shopping local due to this.
Council Member Brandon suggested a Smoke Signals article highlighting the general
number of local small businesses Tequesta has. She also suggested businesses post to
social media and all could share the information thereby extending reach.
4. Event Suggestions: Kimberly Vanderpol, Stephen Smith, Chris Atkins and Laura
Spalding
Events suggested were a Taste of Tequesta, sidewalk sales, and green markets with
website tabs highlighting these events.
A second Shop VOT event was suggested for June 20th to July 4th timeframe to
correlate with a Saturday and Sunday sidewalk sale and a possibility of creating a
quarterly Shop VOT event. Ms. Listort stated a buy in from the businesses was needed
and educating businesses on sharing the information on all social media platforms was
crucial. An event schedule for posting on social media would provide guidance.
Ms. Angelo would recap the last Shop VOT event for the forum and gather suggestions
for the next event.
In the long term a green market in Paradise Park was suggested, with an external
company or forum member organizing the event and the Village promoting and permitting
the event.
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Agenda Item #5.
5. Social Media Suggestions: Chelsea Paine
Not present, no update given.
6. Business Recruitment: Mark Eble and Brittany Cartwright
There was not an update as Brittany and Mark had not been able to get together.
Brittany had some information for a one sheet that she would share with Manager Allen
for review.
7. Open Discussion
Forum members suggested joining surrounding Chambers to reach out to other
communities to come to Tequesta and shop.
A hashtag for the event was discussed with #OneTequesta, #1 Tequesta, and
#TheMagicofTequesta being popular options.
Vice -Mayor Stone would reach out to landlords and create a database of ambassadors
for each plaza.
The business directory links needed to be reviewed as some links were not working.
8. MINUTES (Informational Only): February 23, 2021
ADJOURNMENT
The meeting was adjourned at 3:15 p.m.
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