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HomeMy WebLinkAboutDocumentation_Regular_Tab 13_11/10/2022Agenda Item #13. Regular Council STAFF MEMO -D Meeting: Regular Council -Nov 10 2022 Staff Contact: Jeremy Allen, Village Manager Department: Manager Consider Acceptance of the Tequesta Customer Foot Traffic Trends Prepared by BusinessFlare In July, 2022 the Village entered into an agreement with BusinessFlare to analyze the foot traffic trends to set a baseline of activity prior to the US1 bridge closing. The analysis will assist the Village in determining actions that may be needed. BusinessFlare presented a draft at the October 3, 2022 Village of Tequesta workshop. BusinessFlare has provided the final draft for acceptance that includes recommendations for the Village to utilize. Scope of Work Tequesta Customer Foot Traffic Trends -Independent Baseline Assessment and Monitoring Business Flare will evaluate weekly foot traffic trends beginning in 2019 (pre -pandemic) through the most recent period for which data is available (generally up to 70-74 days prior). The evaluation will include review of pre -pandemic baseline (2019) and a baseline for the stabilized post -pandemic recovery period -the period in which foot traffic to the Village's businesses returned to a stabilized level, taking into consideration seasonality. a. Evaluate customer foot traffic trends to independent businesses including but not limited to Publix, Rocky's Marshall's and West Marine and to the Village's main shopping centers and commercial areas. This assessment will include a review of trends regarding day of week and time of day visits, main routes to and from the destination including their first and last stop, customer home and work location (block group), and their favorite places for shopping, entertainment, dining and services. b. Evaluate local employee foot traffic trends including home location and main routes to and from work, places stopped to and from work, and day of week and time of day travel to and from work. c. Evaluate Village resident foot traffic trends including work location, time of day to and from work, main routes and places stopped to and from work. This review will also include identification of favorite places for shopping, entertainment and dining within and outside of the Village. d. BusinessFlare will conduct a data discovery meeting with the Village to review the information that has been gathered and the key initial findings and identify specific areas for further research. e. The analysis will include identification of the share of customers/workers/ residents impacted through identification of the share of each that use US7 as well as those that use the alternate routes when engaging in commerce, economic and employment activity. The analysis will include estimates of the potential loss and gain of business due to the closure through an assessment of competitor locations with the potential to increase market share and competitor locations with potential customer loss that may be captured. Page 308 of 475 Agenda Item #13. f. Monitor and update the baseline data on a monthly basis and report the updated trends to the Village at least quarterly for the duration of the project. Identify key customer, employee and resident behavior changes, identify and forecast potential permanent customer behavior changes, and provide recommendations on possible business mitigation actions. 1. Deliverable: Quarterly Report on Updated Foot Traffic Trends. g. Continue to monitor the baseline trends on a monthly basis for a period of six (6) months following completion of the bridge replacement and identify and report on actual post construction customer behavior changes. 1..Deliverable: Final Report on trend before, during and after the completion of the project. This document and any attachments may be reproduced upon request in an alternative format by completing our Accessibility Feedback Form, sending an e-mail to the Village Clerk or calling 561-768- 0443. PROJECT NAME: Foot Traffic Trends Proposed: $57000 PROJECTED TOTAL: $11,500 BUDGET: $11,500 BusinessFlare Case Study (summary) Foot Traffic Findings ENCUMBERED: $11,500 Projected Remaining: $6,500 Page 309 of 475 Case Study - Civic BusinessFlare Uses Placer To Help Tequesta, FL Identify Businesses And Categories Impacted By Pending Bridge Closure The Challenge Florida Department of Transportation (FDOT) is set to close 1 of 2 bridges connecting Tequesta, FL to all areas south for nearly two years. How can they identify and minimize the impact of the closure to local businesses, employees, and residents? The Outcome BusinessFlare used Placer data to identify the centers and businesses that draw heavily from the south and that would be most impacted by the closure. They also identified which retail categories presented new opportunities, and are exploring key actions Tequesta can take to help those businesses. 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