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HomeMy WebLinkAboutDocumentation_Regular_Tab 5C_1/11/1990 ti v • • , • Gam' VILLAGE OF TEQUESTA a• Post Office Box 3273 • 357 Tequesta Drive • -r' _ =���, o Tequesta, Florida 33469-0273 • (407) 575-6200� FAX: (407) 575-6203 N C, . TEQUESTA • • DOWNTOWN DEVELOPMENT TASK FORCE MEETING MINUTES DECEMBER 1 5 , 1989 • I'. The Tequesta Downtown Task Force held a regularly scheduled meeting at the ' Village Hall , 357 Tequesta Drive , Tequesta, Florida , on Friday, December 15 , 1989 . The meeting was called to order at 9 : 40 A.M. by Carlton Stoddard, Chairman . Other ' Task Force members present were : Dr. Stanley Jacobs , Jim ' Pi1.z and Edwin Nelson. Village Officials in attendance ' were Village Manager, Thomas G. Bradford . Also in attendance was the Village Planning Consul"tant , ' Jack Horniman and Sir John Van Kesteren. • II . APPROVAL OF AGENDA • Under "Any 'Other Matters" , Chairman Stoddard suggested including the reprint of the article on urban planning from Urban Land magazine and the memorandum written to Chairman Stoddard from Village Manager Bradford, with a proposal from the American Institute of ' Architects for model urban planning projects in Palm Beach County. With the above-referenced addition, the Agenda was approved as submitted. • III . APPROVAL OF -MINUTES . A) Task Force Meeting of November- 17 , 1989 : The . above- refere.nced Minutes were approved as submitted. • IV. REVIEW OF MARKETING PACKAGE AND STRATEGY PURSUANT TO VILLAGE' COUNCIL DIRECTION. Chairman Stoddard announced that at the December 14 Village Council Meeting, a positive direction was given by the Village Council on the Master Plan in concept , authorizing the Task Force to proceed with the test marketing program. • Downtown Development Task Force • Meeting Minutes December 15 , 1989 Page 2 • • Village Manager Bradford referred to his memorandum sent to the Village Council ( of which the Task Force members received copies ) explaining the cost estimate for preparing 50 of the packages for • test marketing the downtown Master Plan. Based on that outline and the Councils ' approval , monies are now available to proceed with the marketing package . Today details of the package should be • discussed. Points to be covered are : ( 1 ) the cover letter of the .package ; ( 2 ) Plans for advertising if the article does not appear in Urban Land magazine ; and ( 3) the price of the properties being marketed . Dr. Jacobs suggested the assessed values on the properties should be a good place to start with prices . Mr... Nelson concurred that • assessed values should be adequate . Jack Horniman suggested including a fact sheet on each of the properties of the Plan in the package, or perhaps even one fact sheet with all .four properties might be appropriate , since potential developers would be looking for a "ball-park" idea. Though there has been some discussion about' a potential magnet , or gifted ' school located at the Lighthouse Plaza area, the Task Force decided that mention of schools ' would not be • included in the marketing package at this time , but that the Plan is flexible enough to include it later . Developers . may have different ideas . Mr . Bradford commented that he met with Bill Huckill , Assistant 'Dirctor of' Growth Management for the Palm Beach County School Board. Mr. Huckill was pleased to learn about the possibility of the Coast Guard land availability, since that would be an ideal location for a school . Mr. Bradford stated that, though the marketing package is good, the Task Force should work on making a better quality label for the front. He agreed there should be a fact sheet as part of the insert and there should be ample laser photos . Mr. Pilz suggested the 3-dimensional view photo be inserted. Mr. Bradford stated the marketing package distribution was . not yet complete. The Task Force made several suggestions for additions . Mr. Stoddard exhibited a design for the two-pocket marketing folder, with a .center insert with transparent packets for the Master Plan and color photos of Tequesta, including the 3-D computer photo . A typeset cover label for the' folder was included. .R • Downtown Development Task Force Mee' ; ng Minutes • Decembe.r. 15 , 1989 Page 3 ' . Mr . Pilz stated he had done some research and discovered it was possible to place an ad in Palm Beach Life magazine, ( one half page ad in three issues for under $3000 ) , stating that exposure would reach high income bracket people , and that Palm Beach Life ' s accent is on North County. Mr . Bradford stated that cost was not included in ' the monies the Village Council approved for advertising and Council would have to be re-approached. Dr . Jacobs suggested the Monday business section of the Palm Beach Post might be a good • advertising target . Mr . Bradford informed the Task Force that Betsy Aoki of the . Palm Beach Post had been specially assigned to follow the Master Plan of Tequesta, and that might be a good avenue to follow-up for . further publicity regarding the marketing plan . Sir John Van Kesteren pointed out that when placing an ad , he has noticed that those ads which are "framed" are the ones which get immediate attention.' ' • Jim Pilz moved that the Task Force seek Village Council approval for two 1/2 pages ( $2890 ) of advertising in the March and April 1990 issues of Palm Beach Life magazine , to be mailed February 20 and March . 20 , as well as a small advertisement in the Monday business section of the Palm Beach Post . Dr. Jacobs' seconded that motion . The .vote was : Chairman Stoddard - for • Dr. Jacobs - for j Jim Pilz - ' for Ed Nelson - • for the motion was therefore passed and adopted. • Jack Horniman suggested it be emphasized that this is a "redevelopment area" as opposed to a "new" development. Chairman Stoddard and Mr. Pilz felt just "development" was better . V. ANY OTHER MATTERS . . • A) Jim Pilz informed the Task Force that the approval from Palm Beach County was received yesterday for the CR-707 beautification project and bid packages were being prepared. Mr. Bradford stated the bid package should be before Council on January 25 , 1990 . • • Downtown Development Task Force . Meeting Minutes December 15 , 1989 . Page 3 • • B) - Chairman Stoddard mentioned a letter he had received from t ,e American Institute of Architects regarding a program on urban designs utilizing a Regional Urban Design Assistance Team (RUDAT) with specific reference to Palm Beach County. They are interested in establishing one or. more test projects and have suggested that one of their representat.ives •meet with the Task Force, pursuant to their , participation with them . Tom Bradford suggested that Chairman Stoddard be the one to • be Tequesta' s • representative for that team, since Tequesta ' s Master Plan would be an example of what they are talking • about. Chairman Stoddard agreed he would do that. C) Chairman Stoddard stated that he, Dr . Jacobs , Jack Horniman and Mr . Bradford made a presentation of the Master Plan to the Tequesta Country Club Association Meeting Monday to a packed house and the response was positive , with not one hostile question . There were close to 100 in attendance . Mr . Nelson pointed out that such constructive public • relations is 'important . Mr . Bradford pointed out that . Chairman Stoddard did an excellent job with the presentation, ' without burying' the audience with details , but• nonetheless answering all their questions before they had a chance to ask them . VI . ADJOURNMENT There being no further business before the Task Force, the meeting was adjourned at .11 : 00 A.M. . Respectfully submitted, ._ 9//114/1416-1 . " Fran Bitters Recording Secretary • ATTEST: Bill Kascavelis Finance Director/ Village Clerk Date Approved: