HomeMy WebLinkAboutDocumentation_Workshop_Tab 01_07/30/2012 Council Meeting Notes - Strategic Planning
Defnition of a Mission Statement:
This definition might help guide you in the proce.,ss of developing your own Mission Staterr�ent. It has
the core concept and the basics to look for.
A mission statement defines what an organization is, why it exists, its reason for being.
At a minimum, your mission statement should
• deFne who your primary stakeholders / cfients / customers are, identify the services you
provide, and the geographical location in which you operate.
If you don't have a mission statement, create one by writing down in one sentence what the purpose of
your organization is. Ask two or three of the key people in your customer base to do the same thing.
Then discuss the statements and come up with one sentence everyone agrees with. Once you have
finalized your mission statement, communicate it to everyone in the organization and the people it
serves,
It's more important to communicate the mission statement to employees than to customers. Your
mission statement doesn't have to be clever or catchy just accurate.
If you already have a mission statement, you will need to periodically review and possibly revise it to
make sure it accurately reflects your goals as your organization grows and the community and
economic climates evolve.
To do this, simply ask yourself if the statement still correctly describes what you're doing.
If your review results in a revision of the statement, be sure everyone in the organization is aware of the
change.
One additional point: It Mas been my experience that it needs to be a memorable �tatement that peaple
can easily talk about and "own" w/o having to source reference documents to communicate it.
Existing Mission Sta#ement for The �Ilage of Tequesta:
The Village Council is committed to providing the best possible professional govemment and the delivery of
quality service levels that reflect community priorities and maintain the best possible quality of life for all
residents
Discussion Points re: Village of Tequesta Mission Statement
On...committed: unity, accomplish, promise, determine
On...professional govemment: committed, productive, education, leader, quality, effective, informed
services, accompfished, attached, continuous improvements
Forvvard thlnking
On...delivery of +r quality service Ievels...Adjectives to describe quality: high uncompromising beyo�d
expectations
Cost containment — (Frank)
Supply, deliver �
On... Tmaintain best possible quality
On....Community priorities What / wh�e priorities, caretakers
On._.
On....life of all r�sidenfs: Added: VisltOr'8
Discussion: Accountable
Notes on the CounciPs discussion points during The Strategic Planning Meeting
Basic De�nitions:
• Council: Elected Officials - Legislative governing body of Village of Tequesta
• Key Responsibilities: To use existing or modify Mission Statement to determine Village initiatives that
will drive the Mission Statement. To communicate initiatives to Village Manager who will design
implementation Plan for the Village Staff. To approve annual budget for Village of Tequesta
• What da we want to accomplish?
• Pleeds to encompasses Overall Mission...what you are do+ng as a whole, the Big Pic�re
e.g. Provide and (ensuring) a safe place for residents and community
Provide services (Simplicity for businesses)
See/keep Village as a Village... si2e, housing
+ Needs: Listen, focus on others, not on us: respect
• Get feedback to help us establish priorities
� We all hear different things and we interpret what we hear differently
• Aim: "blending° to enable consensus allowing us to all have input and blend the final decisions... to
arrive at decisions reflecting the "Collective° mind. — we may not always able to have 100% agreement
or our own way, but we will reach consensus. Build on our synergies in thoughts, talents and
experience.
• Once a decision is made as a collective body, we will stick with it... one voice.
• We value 8� benefit from the opinions of other and give consideration to that voice in our deeision
making process.
Good example of where it works was recent Council Meeting where we came to a blendeti d�:cision.
• It fett good!
• Breakdown "Health & Safety... (1 believe 1 made an error re: the word Health. Abby raised the issue
and may be able to confirm the exact wor�
• We have to create the atmosphere w/choices where they can be comfortable... staff and residents
• Want to be build affordability into this "utopia° - definition differences n�d for a balanced concept
of utopia recognizing differences
Degress / Options
• We want to help, keep it Tequesta, (place, ideas...difficult to please everyone Tall of the time - coming
up with the information: e.g. potholes 8� the "flowers° on the bridge .
• Staff Issue: We select the initiatives °What we want to do"... Strategic Plan and communicate it to the
Village Manager to develop and implement the Execution Plan with the results monitored by us, the
Council, via review and mod�cation where necessary. Also, to approve the Budget and present to the
Village Manager.
• We need Department Heads at Meetings who have involvement with agenda items. Realize Village
Manager's conc:ems_..that they may not have right answers or enough information to answer the
Council questions. However, if they are not doing their job the Village Manager should move to
coaching to ensure capability and that they have the necessary information to make informed
decisions..
• U1le need to speak as one unified voice to the Village Manager... respect for his ab+�i#ies and talents
• We need to be mindful that small things count, e.g. if someone comes to you about sma{I things should
we go to Mike? (Community Development)? Give Mike a heads up and allow him to manage it.
• Council: Legal. This collegial body makes Policy & sets budget and communicates to Village Manager
for Execution. Direct input from Public Meetings.
• Again, spoke of this Council as one that had "blended°, and was speaking with one voice.
Proactive
• Issue: Have Tiny Staff
• Do we have enough money to hire more or higher level staff.
• Is money important? Is the issue not only money, maybe more on how Managers work w/the money
they are given
• Maybe VM could mentor Department Managers to prepare them to resolve issues.
• V: Give Recognition by extending a callective THANK YOU... he found it to work as an individual
Council Member.
• This demonstrates Respect for People
• Decision to give Thank Yous as a bonus — there are other bonuses except money e.g. Catching
"someone doing something right°
. Frank — It works, if it's done right
• Decision: Give collective feedback
• Council should be able to affirm good perFormance
e.g. Financial growth, "did a great job°, saving Village money
Tpeople ....bring Mike into discussion
SLggestion: Get Ideas from Staff Departments
Stopped recording due to the high level of participation
Mission Statement
A mission statement is a statement of the purpose of a cQn�pany or organizati��;. The
mission statement should guide the actions of the organization, spell out its overall goal,
provide a path, and guide decision-making. It provides "the framework or context within
which the company's strategies are formulated.""�
Contents
Effective mission statements start by effectively articulating the organization's purpose,
its raison d'etre or reason for existing.
Commercial mission statements often include the following information:
• Aim(s) of the organization
• The organization's primary stakeholders: clients/customers, shareholders,
congregation, etc.
• How the organization provides value to these stakeholders, for example by
offering specific types of products and/or services
According to Bartj, the commercial mission statement consists of 3 essential
components:
1. Key market — who is your target client/customer? (generalize if needed)
2. Contribution — what product or service do you provide to that client?
3. Distinction — what makes your product or service unique, so that the client would
choose you?
The mission statement can be used to resolve trade-offs between different business
st�k�i1��-��rs. Stakeholders include: managers & executives, non-management
employees, shareholders, board of directors, customers, suppliers, distributors,
creditors/bankers, governments (local, state, federal, etc.), labour unions, competitors,
NC��s, and the community or general public. By definition, stakeholders affect or are
affected by the organization's decisions and activities.
According to Vern McGinis, a mission should:
• Define what the company is
• Limited to exclude some ventures
• Broad enough to allow for creative growth
• Distinguish the company from all others
• Serve as framework to evaluate current activities
• Stated clearly so that it is understood by all
http://en.wikinedia.org/wiki/Mission statement
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• Request for sample mission statements from other cities.
• City of Bellevue: Provide exceptional customer service, uphold the public
interest and advance the Community Vision.
• City of Camas: The city of Camas commits to preseniing its heritage, sustaining
and enhancing a high quality of life for all its citizens and developing the
community to meet the challenges of the future. We take pride in preserving a
healthful environment while promoting economic growth. We encourage citizens
to participate in government and community, assisting the city in its efforts to
provide quality of services consistent with their desires and needs.
• City of Chelan: The City of Chelan is a partnership of its people, personnel and
elected representatives working together to protect and serve in order to allow all
to live in harmony while enjoying a quality way of life. The city recognizes that
these accomplishments will be through creative leadership, motivated and
dedicated personnel and community participation in its government.
• City of Cheney: The Mission of the City of Cheney is to responsibly provide its
citizens desirable services while promoting and optimizing the finest quality of
life.
• City of Des Moines: We enrich the community by providing leadership and
services reflecting the pride and values of Des Moines.
• City of Enumclaw: The City of Enumclaw through the Mayor, City Council, and
City employees will provide municipal services to our citizens in an effective and
responsible manner which preserves the community's well-being, respects the
dignity of our citizens, and promotes excellence in public service.
• City of Federal Way: The City of Federal Way is responsive, innovative and
fiscally responsible in delivering quality services, promoting economic
development, improving infrastructure and managing growth.
• City of Kenmore: With integrity as its cornerstone, Kenmore is a city that will
meet its obligations by providing: Effective and efficient services Public safety
Forum for citizen participation and involvement A community-generated plan for
the future Fair-friendly services responsive to the diverse needs of the citizen
Representation of Kenmore's interests in local and regional partnerships
...leaving a sustainable legacy.
• City of Kent: Our mission is to enhance the quality of community life for those
residing, doing business, and visiting in Kent. Kent CARES about honest and
effective government service; protection of life and property; and ensuring that
the city provides professional services to the citizens of Kent.
• City of Lacey: Our mission is to enrich the quality of life in Lacey for all our
citizens ... to build an attractive, inviting, culturally diverse and secure
community. We pledge to work in partnership with our residents to foster
community pride, to develop a vibrant, diversified economy, to plan for the future,
and to preserve and enhance the natural beauty of our environment.
• City of Lynnwood: The City of Lynnwood will be a regional model for a
sustainable, vibrant community with engaged citizens and an accountable
government.
• City of Olympia: To improve the quality of life and to enhance the spirit of the
community through personalized services, citizen involvement, planning for the
future and a commitment to timely action.
• City of Port Angeles: The purpose of the City of Port Angeles is to provide the
citizens of Port Angeles with a variety of services in the most efficient and
effective manner possible.
• City of Poulsbo: Our city is committed to managing the public resources to
promote community health, safety and welfare and plan for the future to
accommodate growth, without burden, while preserving our natural resources
and enhancing those qualities that make our community unique and desirable.
• City of Puyallup: The mission of the City of Puyallup and employees is to ...
Earn the public trust and deliver quality municipal services for people who live in,
work in and visit the growing urban area defined as the City of Puyallup,
Washington.
• City of Renton: The City of Renton, in partnership with residents and businesses
is dedicated to:
• Providing a healthy atmosphere to live and raise families
Encouraging responsible growth and economic vitality
Creating a positive community work environment
Meeting service demands through innovation
• City of Tacoma: Working in partnership with our community to solve problems,
we will p�ovide innovative and cost effective municipal services of the highest
quality to enhance the lives of our citizens and the vitality of our neighborhoods
and business districts through teamwork, integrity and continuous improvement.
• City of Vancouver: To foster leadership, stewardship and responsive services
and community partnerships.
• City of Woodinville: As the elected representatives of Woodinville, the City
Council understands that the purpose of the City is to fairly and equitably
represent the interests of the citizens of Woodinville, and to carry out its lawful
duties on behalf of citizens of Woodinville.
• Council, staff, Boards and Commissions honor our commitment to serve the
Woodinville community by:
Providing customer service that is:
Efficient - Personalized - Consistent - Responsive -Educational
• Encouraging partnerships with:
Citizens - Neighborhoods - Business communities - Educational and social
networks
• Protecting and enhancing:
Quality of life - public health, safety and welfare - natural and built environment -
spirit of neighborhood character
• Balancing: Public expectations and resources - Economic well-being and
environmental protection - individual and community interests
• City of Yakima: To provide outstanding services that meet the community's
needs.
• To govern responsibly by effectively managing and protecting public resources.
• To build trust in government through openness, diverse leadership and
communication.
• To strategically focus on enhancing Yakima's quality of life.
http://www.mrsc.orq/asMcmrsc/featuredinq.aspx?inq=509
Mission Statement — City of Leominster
The mission of the Mayor's Office is to enhance the effectiveness of the City of
Leominster by acting as a liaison between all of the City of Leominster's
Departments, Boards & Commissions, businesses, residents and the external
authorities as needed, by filling all vacancies to the City's 22 appointed Boards &
Commissions and by providing administrative oversight and management for the
City's School Committee as their Chairperson.
http://leominster-ma.qov/mayor department index.htm
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Mission Statement, Core Values and
Strategic Priorities
Mission Statement
To be the nation's premier community in which to live, work and raise a family.
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vision & mission statement
Our Vision
A local government which embraces the changing needs and expectations of our
customers.
Our Mission
To provide outstanding service in an efficient, effective and professional manner.
http://altamonte.orq/information/mission.asp
Agoura Hills, CA
City's Mission Statement
MISStON STATEMENT
Agoura Hills is a unique suburban community exemplified by a commitment to the
preservation of its history, a high quality of life, a vibrant business community and
environmental sensitivity.
We are a city steeped in a rich historical past through which we have emerged as a
vital, prosperous community committed to excellence, innovation and sound fiscal
policies. Our neighborhoods are safe, healthy and as unique as the individuals who
inhabit them.
We believe the City's greatest asset is our people and we welcome the involvement of
all those who live and work in the City of Agoura Hills to partner with us in making this
community one of excellence.
We are committed to preserving the unique character, historical and rural fabric and
environmental beauty that defines Agoura Hills to its residents. We will accomplish this
through the values of Service, Integrity, Positive Solutions and Cooperation.
http://ci.aqoura-hills.ca.us/index.aspx?paqe=21$
Longmont, CA
Mission Statement
Our mission is to enhance the quality of life for those who live in, work in, or visit our
community.
i�ttp:!/www.ci.i�rigrnor�t.co.uslci�y manager/missiori.t�tm
City of Kissimmee, FL
City Mission Statement
The employees of the City of Kissimmee believe in order to do the best job possible, we
must define our Mission in the community and state the values we hold. Our Mission is
what we do, while our values define how we, as individuals and as an organization, go
about successfully completing our Mission.
The City of Kissimmee's Mission is to provide quality, effective and efficient service to
our citizens. In providing such service, we hold the following values:
• We value education and training to bring about a professional commitment to
efficiently serve our community
• We value employees, who are loyal to the organization because only then are
they committed to the goals of the organization
• We value communication as a necessary tool in promoting teamwork throughout
the City
• We value employees, who exhibit basic moral values that stress the importance
of treating co-workers and citizens with respect and fairness
• We take pride in our work and we value being the best we can be
It is our fervent commitment to foster an environment of respect for the rights of
all people. We pledge this to our customers... the citizens of Kissimmee.
htt�:/�k�ssimmee.arglindex.aspx?page=�38
City of Mill Valley and Mill Valley City Council Mission Statements
The mission of the City of Mill Valley is to provide a full range of municipal services to
residents and businesses in accordance with the general plan and City Council policy
and direction. City staff shall deliver those services in an efficient, effective and
courteous manner with a commitment to operational excellence.
The mission of the Mill Valley City Council is to serve faithfully the residents and
businesses of Mill Valley and nurture the City's overall quality of life. The Council does
this by setting policy for the City and direction for Mill Valley's City Manager and its
Boards and Commissions, at all times guided by values core to Mill Valley's heritage.
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U.S.DEPARTMENT OF STATE
Mission Statement
Create a more secure, democratic, and prosperous world for the benefit of the American
people and the international community.
http://www. state. g ov/s/d/rm/rls/dosstrat/2004/23503. htm
San Marcos, CA
Mission Statement
The mission of the City of San Marcos is to improve the quality of life of those who live,
work or visit San Marcos by providing a safe family atmosphere that is rich and diverse
in cultural and natural resources and promotes economic and educational opportunities.
http://www.ci.san-marcos.ca.us/INDEX.ASPX?PAGE=137
Dana Point, CA
Mission Statement
The City of Dana Point encourages community involvement and is committed to: -
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Develop and ensure the highest possible quality of life for our residents,
businesses and visitors.
• Provide a safe and healthy environment within a sound economic atmosphere.
• Provide an efficient and effective government which is open and responsive to
the needs of the community and works for the benefit of all.
.
THE CITY OF SEASIDE, CA
Mission Statement
The City of Seaside is dedicated to providing excellent municipal services that enhance
the quality of life for our diverse community.
http:/lci.seaside.ca.usfind�x.aspx?pac�e=51
VISION STATEMENT OF FLANDERS FOUNDATION, CARMEL, CA
Our village by the sea and amongst a forest has long been known not only as a cultural
colony that promotes the arts ... be it painting, sculpture, crafts, photography, literature,
music, dance, drama, or architecture ... but also as a community which respects and
enhances the natural environment. This cultural and environmentally conscious colony
has added to the inspiration and vitality of the creative spirits who watch over us in this
sylvan setting.
http://flandersfoundation.orq/vision.htm
PALM BEACH COUNTY
Electronic Services and Security Division:
❑ Our Vision
• We strive to be the most innovative and professional provider of Electronic
Systems Support and Security Services for Government Agencies in Palm Beach
County.
❑ Core Values
• Teamwork - We contribute our individual skills while working together to achieve
our vision.
• Efficiency - We use our resources to maximize results.
• Pride - We share a feeling of accomplishment in a job well done.
• Respect - We treat ourselves and our customers with dignity, courtesy and
fairness in all that we do.
❑ Our Mission
• We serve those who serve Palm Beach County
CITY OF SAVANNAH, GA (could not locate Ciry Mission Statement)
Economic Development's mission statement
To facilitate economic deve/opment activities that assist in fostering and sustaining
diversified economies to engender a strong local economy, provide for a better quality
of life in Savannah neighborhoods and decrease the number of individuals living below
the poverty level through business development and enhancement, community and
corridor revitalization, and asset building.
http://www.savannahga. qov/citvweb/econdevweb. nsf/0/D8077906994D92CC85256BE3
006B93F8?OpenDocument
City of Orlando, FL
Mission
Enhance the quality of life in the City by delivering public services in a knowledgeable,
responsive and financially responsible manner.
Vision
Orlando is an international City that uses its diversity, amenities and economy to
provide a high quality of life.
hrtp:iiwwv+r.cityofariando.neU�admin/cao/missionvision.htm
Town of Hilton Head Island Mission Statement
To provide excellent customer service to all that come in contact with the Town.
To wisely manage and utilize the financial and physical resources of Town government.
To promote policies and programs which will assure the long term health and vitality of
the community.
To encourage and instill job satisfaction for all Town staff.
To develop and enhance the professional growth of all Staff members.
http://www.hiltonheadislandsc.qov/mission.cfm
