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HomeMy WebLinkAboutHandouts_Workshop_Tab 05_09/18/2012_Okun �r�nding Initiative I'recursQr: Strategic Planning (R�D) Anticipatory Frontloading of Enhancements • �udget- Initiall� �50,OQ0 - • Hardware - media resaurGes • Camera -$40fl0 - HD Camera with variabfe frame rate with interchangeable lens capability • Several GoPro cameras far "drane" action fQQtage • Lenses - $�00� - @ifferent lenses for artistic �reedom � Mae P�o -�6000 - IVlae P�o eapable o€ p�oeessfr�g HD vide� ir� elose to r-eal- time. • Video Hardware -$4000 - Hardware encoder, vide� editing panel, interface e��ds • Softwar� -$SQOD - Final Cut Pro, �dob� Cr�ativ� S�it�, Acid Music Studio, �ony Ve�as • Lighting -�� OQO - Selection of Lighting • Misc ���i����� � �10�� � ���9��, ad����r� ���A �2�kC � PubEishing, po�fage, lo�o dev�loprnent, sagr�age • Adve�ti�ir �g f.�rand Managemenf - Strategic Pianning � Devetopment 2. Marketing & Rubli� Relations 3. Image Packaging New Revenue Generation P�eeursor: St�a�egie �lar�nir�g I�larketing & Pub(ic I�elations lraitiatives • Enhanced ttnage �coliatera9 proc�rar�s� • Heigl��er��e� A��e�es� �e�ice P-rovider �unct�on � Emergen�y aereri�es (fir�-r�s�ue &. p416�e) • Cotlateral Programs • Inspec�ions Emergency Pet Rescue & Transport: 24/7 PrQgram Specially Trained Volur�teer Staff - First Responder 24-Hour Emergency Transport via fuNy equipped ambulance. Fo�us on dogs & eats. Strategfe all�an� �nrith Dave Hitzig �USCH WlLDLIFE for exotics & wildlife Supparted by first responder �alice �raining. Annexation - Anticipatory Packaging of residential features, advantages & benefits. • Er�er-�eney Ser-viees • Park & R�cr�ation �ctiviti� • Community Character Image (collateraf prograrns� Real Estate Rejuvenation fnitiative � Enhanced Value-Equation (more for �o�ar rno�e�) � �ultivat� ln�r�ased Qemand (Realtar m�rcha�c�ising� • Webs�te overview & info packets a -i�-�a 9-18 OKUN � �,C(�Y1 lrx�,n�o�--� o �u-�n Restaurant Recruitment initiative • Exploit Ni�h�s • Welcome & Promote via eommerciaf Real Estate eompanies �@Sld�fl�S �c C6ft'ifllllfll� S�t°VIC� �fl1���V�S Collateral Rrograms: • SAVE-OUR-PET Rescue Alert Stickers- awareness sticker affixed to windowldoar to alert responders of additionai "famiiy members" by type � number of pets in residenee. • BOATER CPR Marine-85 Rescue awareness campaign theme: niche marketing focused on select enthusiast groups such as boaters (alt sized vessels and personat wa�erera�t) and elivers - New M�rkings on Ma�rin� Unit distinguish Marine�85 as a full� gquippgd &�taffgd lif�- support �nit - 1lniforms that distinguish MARINE-85 Life-3upport 0 2-step program focused on boating enthusiast C�R #raining along with Marine-$� Life-�uRpQrt Qn th� wat�r. o Boater ePR Training program - Lifesaver Training in various class venues writhin the Vi{lage - i.e. marinas, retail marine stores, etc. • Recngnitian CPR �ressel sticker signifying that the aperatar is certified in CPR and familiar with Marine-85 Life-Support -�Nage FLOWER-POWER GORPS - Corrimunity volunteers perfio��ning planned st�ategie beautification actiuities around the �Ilage. • VtLtAGE YOUTH SERVtCE CORPS - Comprised of Tequesta kids who volunteer as suppart-staff helpers in Vl{age landscaping chor�s � clean-up tasks. Charaeter� D�u�lopm€nt cla�se�. B�ginn�r training for first-tim� job opportunitie�. • HQME LtFE&AVER "HQIN-TQ" Training -��mR�ign with Rrim�r�! fQ��a� Qn th4�� li�ring in multi-family comptexes with Senior population -�ASIC �IRST-AID training including Heimlich Maneuver a!k!a abdominal thrust to free clQgged airway and �PR training; QefiE�rillatQr Qrientation and in�tructiQn. • VILLAG� DOG PARIf -(€xisting) Development driven by private fundin�; contributions, endowments, sponsorships. Mode{ faeility. � VILLAGE DOG PARK -(New) Improvements funded b� cnntributions. Initial cost would be pro�essional design $� planning. Improvements via donations. Venue: Re�er�b�anee passive pa�l� si�e - E�eelle�� �o� �eig�iborFiood se�iort eo�r�ur�i�y passive therapeutics 9-18 OKUN