HomeMy WebLinkAboutDocumentation_Regular_Tab 08C_04/14/1994 . "' `
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; � , VILLAGE OF TEQUESTA
Post Oft"ic� Box 3273 • 357 Tequesta Drive
� �.'_ Tcque.sta, Flonda 33469-0273 • (407) 575-620U
' � � Fax: (407) 575-6203
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MEMORANDUM:
T0: Village Council
FROM: Thomas G. Bradford, Village Manager %�
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DATE: April 8, 1994 �
SUBJECT: Financial Feasibility Study; PMG Associates, Inc.; Agenda
Item
Atta�hed hereto, please f ind the Proposal of PMG Associates, Inc., '
to evaluate the financial feasibility of the Christopher Village
Foundation Master Plan Proposal. I have reviewed the Proposal and
qualifications of the firm and am comfortable with the same. I
believe that this financial information will prove to be useful to
the Village in the future, with or without the Christopher Village
Foundation, as we seek to develop this area for our purposes or to
review development proposals of others. The market demand aspects
of the Proposal can always be updated periodically, as needed.
The Redevelopment Committee has recommended the acquisition of a
financial advisor to review the feasibility of the CVF Proposal and
to undertake a cost benefit analysis of any Village participation
in the same. I recommend that you secure the services of PMG
Associates, Inc., authorizing the Village Manager to execute the
Proposal in the amount of $8,400 for Phase I.
TGB/krb
Attachment
` �}-�-94 13:53 PMG ASSOCIATES 486 PB2
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ECONOM�C, MARKETING AND MANAGEMENT CONSULTANTS �
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I�larch 28, 1994
Tom Bradford� villaqe Manager
Village of 'requesta
357 Tequesta Drive,
pp gox 3273 ,
TeQuesta, Florida
RE: Village Center of Tequesta
Dear �. Bradford,
� puc3 ]►ssociates, �c. (P'�i�►) is pleased to submit the following
service and price proposal to the Village for the required services
� an this projeCt.
BCOP� 0! 6ERVIC�3:
p�t(� will conduct and provide the necessary research �o assist the
Village in evaluating the financial feasibility of this project.
The detailed scope of services can be found in Attac3unent A.
Should any other sezvices be deemed necessary, they would be at
additional cost. IC is our request that the Villaqe assign a
•Project Manager• for this assignment, so coordination of efforts
can be effective. P![Qi1 will supply the Vil�age with 15 bound
Cppies of the report.
TIYi ���
The esti.mated time frame for com�pletion for this project will be
one month. All efforts will be made to coaq�lete the prxess in
less time. p�1G�► will beg�n research upon a notice to proceed �rom
�� the Village.
FBE:
The fee for this enqaQement tAttactm�ent B) is $8,400 wb�.�h includes
all salary costs and direat �nSes - No charges Would be made for
� loeal South Florida travel. The potential aecond pbase of this
' analysis is priced �t $6 as �ma �b edeteimined e at t the �a� p
� Vil�age or the Develope�r
� tiatie.
; 3880 N. W. 2ND COURT • OEERFIELD eEACH, FLOR�pA 33aa2 •(305) a2�-5010
If tris proposal is suitabiA, please sign below at the designated
space . Please keep one cor_� of this �roposal and returr: or.e copy
to u�.
'�nie l�ok forward to workir�g with the Village on this exciting
project.
Accepted - Village of Tequesta Accepted - PMG Associates, Inc.
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Title Title
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Date Date
ATTACI�NT A
PROP03ED SCOPE OF 88RVICES
The following is the proposed Scope of Services for the financial
feasibility analysis for the Village Center of Tequesta project.
This scope reflects our understanding of the needs of the Village
regUrding this matter.
TASR 1. - DEMAND ANAI+YSIS
Determine the market demand for the project for each of the
indi-✓idual elements (retail, office, housing, institute, etc.).
The analysis will be completed on a square foctage or unit basis
and will reflect the amount of space that could be supported.
TASR 2. - BSTIMATION OF COSTS
Cost factors will be estimated for both capital costs and operating
expenses for the project.
2.1 - Capital Costs
Capital requirements will be based on the projections by the
developer, local improvement district and engineering consultants.
Factors to be assessed include land acquisition, infrastructure,
construction costs and impact fees. Additionally, these costs will
be allocated to those organizations responsible for their
completion.
2.2 - Operating Costs
Operating costs for the project will be estimated based on current
rates for facilities of similar type. Operating costs will be
estimated for salazy and general facility maintenance. Cost of
goods sold for the retail portion will not be included.
TASR 3. - IMP1�C'1' ANAI+YSIS
3.1 - Bonding Capacity
Determine the bonding capacity of the Village including rating and
likely interest rates. Estimate debt service for project.
3.2 - Space Requireinents
Assess the recent space allocation studies completed for the
Village and determine the most reasonable scenario for determining
the space needs and the resultant costs.
• 04-08-94 13:53 PMG ASSOCIATES 48B P03
3.3 - A9sess Revenues tor Village
Determine the expected zevenues to be accrued by Tequesta based on
the proposed project. Revenues will include ad valorem ta�ces,
assessments, ga9 tax, sales tsx and other State shared revenues.
Additionally, the taxabi.lity of property owned by the Village and
leased for development will be detennined from interviews with the
Property Appraiser.
3.4 - Spin-off Effects i
An assessment of the spin-off effects of the development will also 1
be determined and presented to the Village. These effects include:
multiplier effeCt, increase in value for su�rounding properties and
other benefits.
3.5 � Evaluation of FinancinqlOperdtional Structure
� Various methods of obtaining financing for Che project and
�ontinued operations will be analyzed to detezmine the most
beneficial mechani9m for the Village. Soane of these methods
include special distric�s, CRA designation or other organizational
procedures.
T71.g�C 4. - B�tEFITlC08T 11ZfALY$IS
The analyses co�leted in previaus tasks will be combined into a
singular analysis comparing the benefits accrued by the project as
well as the costs qenerated. This cou�parison will enable the
Village Council to as9e9s the effects of the project on Tequesta
boCh in the short-run and long range.
All of the analyses will be combined into a Final Report which will
include all findings, evaluations and recommendations.
T�191C S . - COOltDIli�TiO�i
The Project Team will maintain constant contact with the Village
MaAaQex, oX his designee, to facilitate coordina�ion. In addition,
all reports, menws and w�orkinq papers will be �ubanitted in draft
form foz review and camneAt . Progress reports wi21 be suba�titted in
writing at bi-monthly intezvals.
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PAOPOS$D SCOPE
POTENTIAL 88COND PHASE
TASK A. - SPECIFIC COST ANALYSIS
Refine �osts for the individual elemeats of the project in�luding
all operation expenses.
TASR B . - COMPA.R.ABLE RATES
Review rates for comparable facilities including retail space,
office rents and admission charges. Pnalysis will include pricing
recommendations.
TASK C. - ESTIMATE REV'ENIIES
Using the pricing structure developed in the previous task and the �
demand analysis perfonned earlier, an estimate of revenues will be
generated. This estimate will include a time frame for receipt of
the funds.
TASR D. - PRO FORMA
A detailed pro forma, covering a five-year time frame, will be
completed listing the estimated revenues and expenses for the
project on an annual basis.
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ATTACI�lBNT B
PROPOSED FEE
�:iG �.ssociates proposes that this project be cor�censated on a task
�as for each completed element of the project. Our proposed feG
=�r �ach task follows.
Tp�� DESCRIPTION r�MOUNT
1�1UN��R
1 Demand Analysis $ 1,800
2 Estimation of Costs $ 1,200
3 Impact Analysis $ 3,000
4 Benefit/Cost Analysis $ 1,200
5 Coordination $ 1,200
TGTAL $ 8,400
POTENTIAL SECOND PHASE
TOTAL FEE $ 6,000
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ECONOMIC
CONSULTING
SERVICES
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TJ18LE OF CONT8NT8
Section
Overview of the Finn -------------------------- I
Related Experience ---------------------------- II
Firm Personnel -------------------------------- III
Market/Feasibility Studies -------------------- IV
Economic Planning/Impact Analysis ------------- V
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ov$avssw o� �as ri�
The basic business premise of P�dO 1lssociates, Inc. (P�c3A) is to
provide economic, management and marketing services to a variety of
public and private clients. Our firm was founded in 1984 and has
been serving clients throughout Florida, the Caribbean and Mexico
since t�at time. pId�311 is a Minority Business Enterprise (Woman
Owned Business) which specializes in the financial and planning
aspects of development.
P�c3A strives to provide our clients with the most cost effective
solution to the development questions they face. Market and
feasibility studies are performed with emphasis on delivering the
client a report that addresses the questions of potential sales and
net return. To achieve the desired result, our firm has endeavored
to combine the theoretical aspects of economic analysis with the
practical applications of marketing and accountinq.
Services provided by P![C31► include:
�tarket 7►aalysi�, by estimating the total market and the potential
attraction of that market.
Feasibility 8tudies, which examine the potential revenues as well
as the costs of developing and operating the project.
� �iaaacial PlaaaiaQ, including an analysis of the return on
investment, funding for the project and overall financial
operation.
D� Reporta addressing the economic, housinq, conmiercial,
industrial and marketinq questions of the application.
Bcoaomic Zm,pact of projects are analyzed to determine the impact on
the surrounding area including the economy, employment and other
aspects of the business community.
Safraetructura Requiremeat• are addressed through an evaluation of
the needs of the community and the subsequent capital projects
required to meet these needs.
De�roQra�phic ]laaly�i� aad Projectiozss are preforn�ed on many projects
to identify the population expected and the characteristica of this
qroup including income, age, housing and other factors.
Qtati�tico asLd iturwy� addresa the current and future needs of
individuals and populations to ascertain goals, marketinq potential
and trends.
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RsI.�TiD �=RZ�CS
Ts718S8ZLITY BZRDISB/1/]1R1C3T �DULY8I8
pROSSCT: DoMntoMa tort Laud�rdal• Sou�ia�p StuQy
DESCRIPTZON Conq�leted a marketinq and feasibility study for the
development of new housing units in the downtown area of Fort
Lauderdale. The study included a survey of the employees in the
downtown area assessing their attitudes and desires reqarding the
provision of housing. The marketing efforts served the purpose of
obtaining financing for the project and assisting in its desiqn.
pR0,7'BCT: Devslo�at Potaatial - Bro�vard Couaty
DESCRIPTION: Prepared an analysis of the potential for development
and the problems that are inherent in the process for the western
portion of Broward County. The project uadertook the evaluation of
the availability of land for residential develop�ent and the
assessment of the advantages and disadvantages of the various sites
and municipalities. The result was a complete evaluation of the
market poteatial, suitability for development,,pern�ittinq problems
and other development criteria. A matrix listing the potential
sites and offering a comparison was also produced.
pRO�TBCT: �atal 1Latk�t 8t1aQy. BOyatOII B�aCh
DESCRIPTION: Surveyed the rental market in the Boynton Beach area
for the feasibility analysis of a 280 unit coanplex. T'he analysis
consisted of a review of the existinq inveato�cy including
determination of: all product types, square footage, rental
amounts, vacancies and rental velocity. Other elements of the
project included the projection of demand, phasing recomanendations,
pricing and service amenities.
pRO�T$CT: Silves Laks, P.Q.D.
D$SCRIPTION: Coar�letion of the econoaaic analysis of thie 6, 500
unit development in � western Pe�nbroke Pinea/Miramnr.
Responsibilities iacluded the preparation of the jusificatio� of
' the market deznand for co�mercial property in the developanent . The
market dea�and justification centered on the estimation of
disposable inco�►e in the coumwnity and the poteatial for attraction
of the retail d�d Qeaerated fro�n thia incaae. Additionally, an
a�nalyais of the existinQ and future com�etition to the propoaed �
co�m�ercial property was made.
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pAOJSCT: vil lan 4! - C000a-#�d�3oD�m�' _�. � �= =-�«�-_ =-_ �= - . �.: � =. _ �_----_ -
DESCRIPTION: Analysis of the feasibility of the redevelopment
project for Cocoa Beach, Florida. The project included the
development of a d00 slip marina and retail, office and residential
uses. The project site is located alonq the waterfront of a
protected harbor and includes the redevelopment of an aging and
blighted neighborhood. Responsibilities on the project included
f inancial and economic analysis of each of the seqments identifying
all revenues, costs and rate of return.
pRO�7�CT: port =n�du�triai puk, ��raaa�diaa B�aab
DESCRZPTION: Completion of market study and feasibility analysis
for the development of a port related industrial park. The
analysis considered the demand for the facility, projections of
revenue and determination of costs. The result was a report that
was used to obtain industrial revenue bonds for the development of
the project.
PROJSCT: Ro111aQ 8111�, Davie
DESCRIPTZON: Completion of a market and economic analysis for the
proposed complex at Rollinq Hills. The project includes
residential, comcnercial and hotel facilities and provides an
attractive mixed-use community. Duties included the determination
of the market demand for the facility as well as an econoanic
evaluation of the impacts on the neighboring comnunity.
pRO�TSCTs Cro�rn Hay plasa. St. s'�osa�. II.B. VirQia l�lasd�
DESCRIPTZON: Market analysis and feasibility studies � for a project
to rehabilitate a comnercial area of St. T�oanas, U.S. Virgin
Islands. The project includes 86,000 square feet of retail and
46, 004 square feet of office space. Duties included the projection
of the total market, market share absorption, revenue return, and
impact on the surroundinq area. Other duties involved assistance
to the client to obtain development and operation loans for the
proj ect
pRO�T$CT: 1Peatoa eath i senais Clnb, Bro�rara Caant�y, tlorida
. DgSCRIPT�at�T: Caqpleted market aaalysie for a private
tennis/bath/social club ia the new tawa co�ama�nitY of Weaton in
�� Braward County. Respoanaibilities included: the determinatioa4 of
marketability, return on investment, and marketing strategies. One
of the primary portione of the study was a detailed attitude survey
of the related businesses ia the reQion. Analysis of the
conditions necessasy for succeea wae included. �
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pAOJlCT t ]t��i�no� Zaa tot�l ltaslc�e ItvQy. �lray �aob. �losida
DESCRIPTION: Detailed market analysis for the demand for business
traveler hotel rooms in the South Palm Beach County reQion. The
project also included a detailed inventozy of the commercial and
office space available and planned for the market area. The
project also included information for the City of Delray Beach
outlining the employment and business impact of the hotel
development.
PROJSCT: tort Pi�rce Yariaa
DESCRIPTION: Completed market and feasibility analysis for the
addition to the marina at Fort Pierce. The project required the
determination of the demand for the proposed new marina slips, the
selection of the price structure for the facility and the overall
justification for the project. Other financial services included
preparation of the bond report to obtain the revenue bonds for the
project capital.
pRO�TSCT: Park aad Recreatioa piaa, Zadiaa River Couaty
DESCRIPTZON: Creation of a comprehensive Park and Reczeation Plan
for the County which includes the official establishment of County
Department. Other requirements were the analysis of the demand for
the facilities and a particular analysis of the applicability of
user charges for park use. The result is a detailed plan for park
improvements including implementation and financinq.
pR0�7sCT : Haus iaQ Yarlat 1►aalys i�
DESCRIPTION: Market survey of conditions affecting the sales
potential of various housing projects. The purpose is to establish
the means to obtain the best return to the owners. Projects
include:
. o Anchor Bay Condominium, Hallandale
. o West Broward Reatals
o Ashbersy. Orlando
o Heat�eswood, eoca Ratan
o Dawntawn Fort I�auderdale
o Boynton Beach
o Bent Tree, Orlaad�o
o North Dade Couaty Rental Study
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pR0�7'sCTs Zsia C�l�a l�aort
DESCRIPTION: Preparation of market analysis and feasibility study
for a resort complex in the State of Yucatan, Mexico. The project
consists of mixed uses with residential, comnercial, hotel and
recreational facilities. The development is built around a secure
harbor with direct access to the Gulf of Mexico.
BAOJSCT �loriaa pr�sb�yt�riaa Scm�a
DESCRIPTION: Detezmin�tion of the market potential for conqreqate
living facilities for the Lakeland based project. The analysis
focused on the potential for expansion of the existinq facilities
consisting of independent livinq units, assisted living units and
a nursing home.
pgOaTBCT �or�st RidQe Com�etitio� Study
DESCRIPTION: Completion of analysis of competition for the new
development at Forest Ridge in Davie. This analysis included a
survey of all competitive developments in the market area.
Included in the survey were: sellinq price, amenities, features
of f ered in the product and other items . The result of the analysis
is a determination of the relative market position of the subject
property and the potential for sales.
PRO�TSCT Commsrcial l�a�cket Studiea
DESCRIPTION: In preparation for applications for La.nd Use Plan
amendments, market demand studies are required in Broward County.
These plans included projections of the disposable income for the
residents of the market area as well as retail spendinq patterns.
The end result of the analysis was a determination of the demand
for commercial market space defined in square footage. Projects
completed include:
o Silver Lakes, Pembroke Pines/Miramar
o Beth W Property, Cooper City
o F.Ts.C.. Property, Davie
• o Saata Fe P.II.D., Mir�mnr
" o Procter/WKQS Proiect, Cooper City
o Flamiago Center, Cooper City
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pAOJSCI': �OS�o� Ial�t Yarina
DESCRZPTION: Market and feasibility analysis of the development of
a marina complex in the City of New Sinyrna Beach. The project
called for a marina for both pleasure craft and commercial vessels.
Responsibilities included the determination of demand, the supply
in the study area, pricing and evaluation of the competitive
market.
pROJBCT: pine Lev�l 2n�du�trial and �taautacturinQ Com�l�x
DESCRIPTION: This project encampasses a total of 23,600 acres of
activity in DeSoto and Manatee Counties in southwestern Florida.
The entire project consists of four specific elements including:
Phosphate mining operation, cement processing, fertilizer
processing and a electric power co-qeneration facility. Reports
completed for this project include: an economic baseline study of
the region, DRI, environmental impact study and a power siting
application.
PRO.78CT: Lakecoast Aesorts Yarina Can�les
DESCRIPTION: Market dema.nd analysis for a recreational complex
located on Lake Okeechobee in the City of Pahokee. The facility
consisted of a marina, vacation cottages, an RV park and a club.
Specific responsibiliti.es included the measurement of the market
and projection of sales volumes.
pRO�TBCT: �Te�r Susia�sss 1[arlcetia� Plaaa
DESCRIPTION: Preparation of marketing plans for start-up business
from the new business incubator proqram at the New Horizon
Coaununity Development Corporation. Funded under community
development grants, the program is designed to offer businesses
assistance in developing their enterprises. Services provided to
the new businesses include development of a Marketing Plan as well
as support and advise.
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R=L�TlD s]CPBRI�btCs
sCONGD[IC �11CT ]1N�LYSIB pROJSCTB
PROJECT: Economic ZmDact o! Yajor L�aQu� Baseball BDriaQ TraiainQ
in palm 8�ach Couaty
DESCRIPTZON: This study was conducted durinq the Spring Traininq
Season to determine the full impact of Major Leaque Baseball in the
County. Surveys and interviews were conducted with the Atlanta
Braves, Montreal Expos, concessionaires, media representatives and
fans to determine spending patterns and amounts. Impacts analyzed
included the total impact on tourism, additions to the local
economy and the multiplier effect throughout the county.
pgpJSCT: Turtle Rua Com�uaity Develop�sat District
DESCRIPTZON: Completion of the economic analysis for the Turtle
Run Community Development District (CDD) in Coral Springs. This
analysis, required by Chapter 190 Florida Statutes, was comprised
of a determination of the costs associated with the new district,
the implications for the residents and the effect of the community.
The analysis was designed to indicate the benefits from the
District and the costs required to provide these benefits.
PROJSCT: City o! Tamarac Taz Evaluatia�
DESCRIPTION: Analyzed the various develop�ent altematives for the
City of Tamarac to determine the net impact on the financial
position of the City. This evaluation examined the direct and
indirect impacts on the City�s budqet and the resulting effects on
�the tax base. The result was a direct camparison between all
alternatives as well as an analysis of the causes of the benefits
and costs to the City.
�RO�T�C'r: City ot parl�laa�d Goqprsben�in plaa
DESCRIPTION: Co�letion of analysis of the econo�mic im�act of the
- Coaa�rehensive Plaa for the City of Parkland. Responsibilities
-, included the analysis of the impnct � the tax base, de�aand for
certain land uses, capital improve�neats required and the
•• feaeibility of the Plan. �
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pxO.TSCT s Cao��svial rark�t .ltndi�� - _ - - - . � - ,
DESCRIPTION: In preparation for applications for Land Use Plan
amendments, market demand studies are required in Broward County.
The purpose of the studies is an evaluation of the impact such
amendments will create in the community. These analyses analyze
the needs of the community for commercial activity, the
availability of existing and planned co�nercial areas and the best
methods to meet the needs of the community. Some of the elements
of the plans are projections of the disposable income for the
residents of the market area as well as retail spending patterns.
The end result of the analysis was a deternunation of the dema.nd
for commercial market space defined in square footaqe.
PRO�78CT: Vi11aQe o! Cocoa RedeveloDmsat
DESCRIPTION: Analysis of the redevelopanent of the waterfront area
of the Village of Cocoa, Florida. The project included the
analysis of a 400 slip marina and retail, office and residential
uses to achieve the redevelopment of an aging and blighted
neighborhood. Responsibilities on the project included financial
and economic analysis of each of the segments identifying all
revenues, costs, rate of return and impact on the community.
p�t0�7'SCT: Coop�r City =m�act teeo
DESCRIPTION: Analysis of two specific impact related assessments
applied to new areas annexed into the City. This analysis focused
on the costs associated with providing the required capital
projects to serve the population. The identification of the costs
was accomplished through an evaluation of the direct in�acts
created by the incremental population and the specific improvements
required to meet the needs of the community.
PROJBCT: Aizyort PlanaiaQ Coaaultaats
DESCRIPTION: Provides general consulting for operations and
potential improvements at Fort Lauderdale/Hollywood Iaternational
Airport. Among analyses conducted are evaluations of the impacts
of the planned additional terminals, runway extensions and other
sirport related services. Specific areas of concern included the
impact on the tax base in the City of Dania and detennination of
the overall economic impact of the aizport on the region.
P''tO�T=CT: polio�/fisy L�aar �N. �t�Qy__. __ .! ._ -.. -�_ _ ���-�. . �
DESCRIPTION: Prepared an analysis of the impacts of development on
the services provided by the Police and Fire Departments in the
City of Sunrise. This analysis included the allocation of costs
between existing and future residents of the City. The resultinq
allocation of costs led to the development of a comprehensive
Police and Fire Impact Fee for the City. This fee assisted in the
collection of sufficient funds to offset the capital expansion of
the Departments.
pR4J�CT: School �1��a ]laalyoi4 - N�atoa
DESCRIPTZON: This project included the statistical analysis of the
generation of school aqe children for the entire service area. The
study provided an incremental demand figure for each year of the
development. This analysis demonstrated the dennand for a new
school four years earlier than previously predicted by the School
Board. The result was an expedited construction program to deliver
the new school.
pR0�T8CT: State Ol�fice Coa�piez
DESCRIPTION: Completion of economic portion of DRI for an office
complex to house state employees in Tallahassee. The project
includes an analysis of the costs associated with the construction
and operation of the activity and the impact on the local econaay.
pR0�T8CT: Pine Level =a�du�trial aa�d l�aaulacturiaQ Caqplaz
DESCRIPTION: This project encompasses a total of 17,600 acres of
activity in DeSoto County in southwestern Florida. The entire
project consists of four specific elements including: Phosphate
mining operation, cement processing,�fertilizer processing and a
electric power co-generation facility. Reports completed for this
project include: an economic baseline study of the region, DRI and
a power siting application. Economic analysis of the community
also included an evaluation of the direct impacts on DeSoto County
tax base, budget and operations.
pZtckTSCT: AeQioaal sco�omic Co�ultaats
D$SCRIPTION: Responsible for �valuatio� and analysis of all
econoanic issues and DRI • s for th� Central Florida Reqional PlanninQ
Council. Duties include the review of applications for developanent
spproval particularly the sections addressing the econcanic impacts
of the project. Analysis of the projects include �n assessment of
- th� Qows�unsntal iapacta created and the benafits obtained.
Concerns over em�loynnent, market demand and other issues are also �
addressed.
�tOrTSCT: Yuaioinal Zaoos�orati� - N�l1laQto�
DESCRIPTION: Analysis of the costs and revenue potential
associated with the municipal incorporation of this 3,000 acze
P.U.D. in western Palm eeach County. The study included the
development of a hypothetical city qovernment and prospective
budgets for all municipal departments. Revenue projections were
based on the estimated collections from all sources of fees and
charges as well as the establishment of an ad valorem charqe for
the new city.
This study was re-commissioned in 1993, to re-evaluate current
situations. Public particiDation once aqain was a priority.
PROJSCT geasibility o! ltuaiciDal �ncorporatioa -�e�t Boca Rato�
DESCRIPTION: This municipal incorporation analysis considered two
scenarios of development with varying boundaries and sizes.
Development of an operational budget for the new city considered
all potential departments and the most cost effective mode of
functioning as a municipality. The cost analysis included the
estimation of the number of employees and operational expenses.
Public participation consisted of numerous presentations with
homeowner groups and at-larqe citizens.
R=L�?jD �ZPEAZ�ICE
�IN71�iCI11L PL71NNZb� �tdD C71PIT11L 8
PROJBCT: port iaduatrial Park, lsraaadina e�ach
DESCRIPTZON: The result of the� analysis was a report that was used
to obtain industrial revenue bonds for the development of a port
related industrial park project. Included in the analysis was the
demand for the facility, projections of revenue and determination
of costs. An operational fiscal analysis included rate of return
and other financial concerns.
PRO�TSCT: �rtl• Rua Co�muaity DsveloDmsat Di�trict
DESCRIPTION Campletion of an operational analysis for the Turtle
Run Community Development District (CDD) in Cora1 Springs. T'his
analysis, required by Chapter 190 Florida Statutes, was comprised
of a determination of the costs associated with the new district
and an allocation of the costs for the users. This allocation was
used to determine the annual charges that would be imposed on the
landowners.
pA0�7'SCT s Doiphia 8tadivs DRZ
DESCRIPTI0�1: Preparation of an fiscal analysis of the developmient
project in order to obtain Industrial Revenue Bonds for the
proposed Dolphin Stadium Complex. Included in the project was the
new sports stadium seating 73,004 people. In addition, the camplex
included retail, office and hotel uses as well as a
state-of-the-art sports medicine clinic.
PROJBCT: dcot�a 8ay Plaza, St. Thcmda�. II.B. Vis�in Salaaas
DESCRIPTIO[d Responsibilitiea included ccu�letion of a report to
assist the client in obtaining develop�ent and operation loans for
the project to rehabilitate a co�anercial area of St. Thoanas, II.S.
VirQin Islands. The development included 8fi square feet of
retail and 46, 000 square feet of office space. Duties included the
projection of the total market, market share absorptioa; revenue
returu, and im�act on the surrounding area.
�A4JSCT: �oz't li�t0� 11a�iat- - = .- r - - - _ -_ ----- _ -
DESCRIPTION:� Financial aervices included preparation of the bond
report to o�btain the revenue bonds for the addition to the marina
at Fort Pierce. The project required the determination of the
demand for the proposed new marina slips, the selection of the
price structure for the facility and the overall justification for
the project.
pRp�78CT: �ark aa�d R�cr�stioa plaa, tn�diaa Riv�r Couaty
DESCRIPTION: Creation of a comprehensive Park and Recreation Plan
for the County which includes the official establishment of County
Department. Of part•icular importance was an analysis of the ap-
plicability of user charges and impact fees for park use. The
result is a detailed plan for park improvements includinq
implementation and financinq.
pgO�TSCT: Cayitai Z�provemsats ilemsat
DESCRIPTION: Completed the required Capital Improvements Element
for the Comprehensive Plan. As required by State law, the Capital
Improvements Element must contain a listing of all capital projects
planned for the five-year study period. This list includes all
projects necessazy to meet the level of service established by the
City. Along with the capital projects is a listing of the required
funding sources to meet the financial obligations. Plana have been
campleted for Parkland, Cooper City and Sunrise.
PRO�TiCT s Boca �tatoon aispos't
DESCRIPTION: Completion of fiscal analysis of the airport
operations in order to develop a long-range capital intprovemeat
program. Analyzed the proposed capital im�rovements and scheduled
the acquisition of funds required to fund these improvements. T'he
result was a detailed financial program designed to meet the
demands of the master plan for the airport facility. Financing
methods included intemal generation of funds as well as outside
borrowinq.
PAOJ�CT: Pia�s i+�wi Ia�du4trial aad �[aaulacturia� Cb,piez
� DBSCRiPTION: This project enccmpasses a total of 17,600 acrea of
activity ia DeSoto.County in aouthwestern Florida. R�e eatire
� project consists of four specific elements includinQ: P2�osphate
mining operation, cement processinq, fertilizer processing and a
electric power co-Qeneratioa fncility. Reports co�leted for this
project included a determinatioa of the capital inq�rovement
reQuirementa for the project and the community.
pRO�TSCT: Oo1Q�a TsiaaQl� �Qioaal 11is�os�t _ _ � , � , ; , ,� . , _
DESCRZPTION: Financial planninq for this small reqional airport,
located in Columbus, Mississippi. The program included the
development of a financinq plan to fund the planned improvements
scheduied for the airport facility. Along with development of a
bonding and tax support system, the plan calls for reorganization
of lease agreements. Leaseholders of the airport including
airlines, rental car companies and concessions at the terminal are
responsible for contributions toward facility improvements.
, ,
1liL�TiD �ntS�CS - -= --- - - '
BT�TISTZCS �?D B�AViYB
The following are a liating of the surveys and statistical analyses
prepared by PMG Associates, Inc.. Projects included preparation of
survey instruments, data gathering, tabulations and su�nary
reports.
Sconomic �act of lsajor LeaQue Bas�ball, Palm Heach County -
Suzveys and cross-tabulation of fans, major league teams,
concessionaires and media to measure the impact of Spring Training
in the County.
�ort Lauderdale-golly�vood =nteraational 1►is�ort - Four surveys have
been conducted and include: (1)Identification of economic impact,
(2)use of the airport, (3)attitudes of departing passengers and
travel patterns and (4)future market potential and needs of large
users of the facility.
1Pater SuDDly an�d Demaa�d 1►aalyai� - Proj ection of demographic data
and water demand for Broward County by Traffic Analysis Zones
(TAZs).
�ort Lauderdale HouaiaQ Study - Attitude survey and analysis of
demand for housinq in the downtown area.
Rsader�hiD Survey, Buaiaeaa =n Sroarard ltaQasiae - Identification of
characteristics of readership including conswner habits.
8urvey o! Health Clubs, Bravard County - Detailed analysis of
pricing, amenities and facilities.
Park lacility IIoer tee Survey, �lorida - Identification of various
park services offered and the fees charqed orqanized by type or
jurisdiction of agency.
Aeaidential Hou4iaQ Coapetitive Survey - Completion of surveys of
all residential builders in western Broward County to deterniine
nature of product offered.
Co�n�reQate Livia� �acilitie�, Ceatral Florida - Detailed analysis
of product and services offered for A�CLFs, nursing 2�omaes and other
conqreqate livinq facilities.
Ds�oQr�hia �roj�ctio�s, pals eeach t:oaaty - Estimates of
- population and characteristica of utility de�nd.
• Sus�y o� park taailiti�s, ta�diaa Riwr Coaaty - I�entification of
all park facilities, services offered and amenities.
. � D�moQra,�io �laalysi�, City o� euaris� - Pi�ojections of residential
and comnercial development by TAZs for entire City of Sunrise and �
� the utility eervice area.
� n
�•1L ��+�NW
scoxotszc zesvsa oa �►nu►
DRI services completed include questions regardinq economics,
affordable housing, market demand, housing distribution and
commercial and industrial activity. Projects completed by PMGA and
the major components of the development include:
DolDhia Stadium Co�plex, Dade County - Stadium, hotels, commercial
and office uses.
�Peat Lakelaad P.II.D., Lakelaad - Industrial, warehousing and
residential uses.
Piasa at Dsertield, Deerlield Beach - Shopping center.
Ro11iaQ 8ill�, Davie - Hotel, commercial and residential.
Pom�aao Park In4uatrial Park, Po�qpaao Beach - Industrial and
shopping mall.
Department o! Oeneral Services, Tallahassee - State office building
complex.
Clevelaad Clinic, Hrov�ard Couaty - Office, industrial, commercial
and residential.
�estDort, Port St. Luci• - Residential and commercial.
8iiver Lakes, Pembroke Piaes/1[iramar - Residential, Office and
com�►ercial .
DRS Reviero�, Ceatrai �'lorida ReQional planaiaQ Couacii - As economic
consultants, conduct review of DRIs submitted to the RPC.
. � .
�ZR1� P3R80DtbiiL
The staff of PMG Associates, Inc., numbering four, have substantial
development and assessment experience addressing the needs of our
clients. The personnel of the company is comprised of two
economistslfinancial analysts and two manaqement specialists, all
with post graduate education. Additional expertise of the staff
includes: accounting, computer systems management, budget control
and demographic analysis. Capsule sumnnaries of the background of
the key personnel follow.
, x
lU►THI.E3ai R . GONOT, pRSBID�T
Areas of Responsibility: Principal-in-Charge, Market Projections,
Competitive Analysis, Labor Market Surveys
Education: B.S. Sociology; M.S. Guidance and Counseling/Sociology
Years of Experience: 19
Related Experience: Contract administration for the firm.
Completes population and market demand projeations for residential,
commercial and industrial projects. Responsibilities included the
f ield survey for the market studies including : a shopping center in
St. Thomas, a hotel in Delray Beach, a bath a tennis club at Weston
in Broward County, rental projects in Western Broward County,
condominium in Hallandale, and residential housing in Boca Raton.
Specific duties include the collection of market survey information
, including the existing inventozy, vacancies and the proposed new
projects.
BHILIP Y. OONOT
Areas of Responsibility: Project Management, Financial Analysis,
Economic Evaluations, Accountinq.
Education: B.BA. Economics; M.B.A. Finance; M.Acc. Accounting
Years of Experience: 21
Registration: C.P.A. in Florida �
Related Experience: Manaqes market analysis and feasibility
projects for the fina. Completes financial analysis for
development projecta includinq sales potential, retura on,
investare�nt and overall fiscal uianaQement . Responsible for
benefit/cost analysis of proposed expansion and improvements.
�- Cc�npleted areawide planniaq efforts such as econo�aic proqrams for
Key West, Fernandina Beach and Miami Beach Florida and Genesse
County, Michiqan. Completes economic portion of DRI reports
includinQ the DolDbia Stadium ia Dade County, Rollin� Hilla Co�nplex
in Davie, and the Pcmnpano industrial Park. .
� � Y .
�L71RY �Y�L�1
Areas of Responsibility: Economic Evaluation, System Analysis,
Development of Software, Computer Systems Assessment.
Education: B.A. Economics; M.A. Economics; Ph.D. Economics.
Years of Experience: 18
Related Experience: Conducts computer analysis of utility systems
including evaluation of financial and operational records. Prepares
statistical analysis of user characteristics for the preparation of
predictive models. Completed the developm�nt of the Economic
Forecasting model for Broward County. As Director of Research for
the Broward County Office of Planning, prepared the first Economic
Element for the Comprehensive Plan. Conducted a market study for
the Deerfield Beach Community Development Target Area.
4 �
�PPRQ7►C8
Y71Rl�ET �DiD tE7►SIB2LZTY STQDIEB
PMG Associates provides market analysis and feasibility studies to
clients for various projects evaluating the potential and assist in
obtaininq fundinq.
ltar]�et 1►aalysi�
The projection of demand is based on the growth of population and
commercial/industrial development in the region. As the area
progresses, the demand for additional services also increases. The
role of the economiclmarket analyst is to assess the qrowth and the
subsequent demand, and determine the market potential of the
proposed project. Demand analysis then measures the growth that is
expected to occur and characteristics of the population and
com�nercial activity.
The basis for the market demand projections are realistic estimates
of the growth in the community. For the South Florida reqion, PI�GA
has developed a data bank consistinq of qrowth projections for all
of Broward and Palm Beach Counties. This data was developed using
the computer data sources of the Planninq Departments and throuqh
verification of the information with field efforts. The result is
a detailed analysis of the region through the build-out condition.
The information is available by small areas using Traffic Analysis
Zones (TAZs) and has been developed for ten year periods until the
build-out situation is attaiaed.
Analysis of the market conditions also include a survey of the
existing and poteatial comapetitioa. Determination of market sbare
is a factor of both the extent of the supply and the ability to
capture the market. Our staff is experieaced in the susvey of the
'' ccanpetition and analysis of their current operations. Thie type of
review often provides the client with an excellent�overview of the
market and the competition�s reaction to it. All surveys are also
preformed in a ananr�sr allowinQ complete anoaymity to the clieut and
,�
their plans. �
��
+ • r .
Market research results in a projection of the demand,
recommendations on phasing and input into the planning of the
project. The demand projections will tell the client how quickly
the product can sell and to whom. The analysis will also tell the
client if the initial scope is correct. Often the analysis will
alter the direction of the project, refocusing the project toward
the changing market.
t�aaibility StuQi�a
The concept of feasibility is simple in definition, the project
should generate enough revenue to pay for the capital and operating
costs. Our approach to any feasibility study is to detennine the
likely net return and demonstrate how this figure was generated.
The question of feasibility is then addressed through the positive
cash flow.
Many tiunes the direct return from a project is not the only factor.
Other elements such as tax i.mplications and benefits to the
community are also considered. These elements are identified in
the feasibility analysis and enumerated, if possible. The real
decision of the applicability for feasibility purposes is left to
the client. Our role is to produce all info�ation and quantify
this data as much as possible.
/ � �
11PBR011CH
�CONOMZC PLIIIJNINO �ND D�11CT 11NALY8I8
The basis of economic planning is the analysis of the needs of the
community and an assessment of the infrastructure requirements.
Impact analysis focuses on the net benefits to the community from
undertaking any project.
PlaaaiaQ
The infrastructure needs of the comanunity are a major factor in the
continued development. This infrastructure must also be progranuned
to identify the costs associated with the improvements and funding
sources to acquire them. The end result is a capital improvements
program that is designed to meet the com�unity needs. All
comprehensive planning efforts in the individual cities require a
detailed capital improvements plan. In addition to this
requirement, the prograuuned approach is the only reasonable method
to address community needs.
Long-range planning in a comanunity is another factor that deserves
consideration. Areawide development programs must identify the
strengths and weaknesses in the community and prepare a program to
foster economic growth. PMGA draws on its experience in developing
forecasting models and economic development proqrams to address
this concern. Successful programs concentrate on •grass roots•
development of interests and aggregation into a comprehensive
areawide plan.
Scoaomic iatpact
Every capital project has a residual impact on the community and
the economy. This impact is a source of great concern for planners
and co�nunity leaders. Analysis of this impact must focus on the .
identification of the elements that are effected and a measurement
of the expected results. Many tunes the requirement for this
analyais is imposed by outside groups such as the State (DRIs) or
Federal aqencies tEISs). The concera of the impact ehould be
primarily a local one, however, and the emphasis on the knawledge
9ained should comne form that source.
Measurement of the impact should be concerned with increased
�layment, additional busineas opportunities, iacreased taxes and
other governmental receipts, improved quality of life and other
benefits.