HomeMy WebLinkAboutHandouts_Workshop_Tab 09_10/07/2013 improved Village Festivai
Repackage and Relocate
Truth be told, it makes good marketing sense to repackage, relocate and stiil retain Tequesta's
annual VILLAGE FESTIVAL in 2013. It'il be quite cost-effective, too.
While the costly expansion of last year's Tequesta-Fest at Paradise Park may not be the best
option for its continuance, a more sensible change to a smaller, quainter event held in the heart
of the Viilage might create a more meaningful celebration at two locations that can easily be
connected. Essentially, utilizing the Village main campus along with Constitution Park might
capitalize on a more quaintly cozy feel... while exposing the villagers to the everyday tangible
asse#s of their local government. The exposure will allow us to distinguish many of our
features, advantages and benefits of living in Tequesta through a close, easy & casual contact
with our emergency services. Both fire-rescue and police can conduct tours and mini-
seminars... and offer an up-close-and-personal contact with those who provide for their safety
24-7-365.
As well, the Recreation Center that abuts Constitution Park can focus on enlightening the both
ends of the age spectrum that reside here, possibly with a mix of games, face-painting, and
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toumaments for the otder senior crowd.
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Outside vendors such as food trucks or stands can help offs the financial overhead, along
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with a Village craft & art fair. How about starting an annual old=fashioned pie-ma ing contest
with ribbon awards; and why stop with pies. We can explore many other options. Let's better
utilize the park bandstand to platform a diversified array of live music. Inside the Recreation
Center, maybe a class in square-dancing, including a caller along with good country music.
Accordingly, I suggest combining but scaling down ftom a parking lot carnival environment to a
more unpretentious folksy Village Festival celebration. lt may provide a tastefully unique smalf-
town distinction that helps define what Tequesta is all about; wholesome, safe fun with good
food in a warm and friendly environment. If we utilize the clustering of the village campus as
well as Constitution Park and the Rec Center, we should have ample room for a diversi�ed mix
of stuff. And ifi past perfarmance is an indicator, Greg can probably devetop a merchandising
mix that will underwrite much of our costs. Given the venues, policing and controlling the
cluster should not be a problem; in fact, it wilf be an opportunity for good healthy interaction
between our potice and the residents.
These ideas obviously need some logistical planning, but the concept provides for a much less
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costly "Tequesta-Fest" tfiat is held in the hearf of the Village; capitalizing on an up=close-an -
personal celebration for atl residents to enjoy and be proud of by association.
The scating down will sti{{ send a message of a frugat cutback... as wetl as a refinement that
distinguishes us. But the festival should absolutely continue, albeit in a new "package" this
year. The feedback I received at last year's event indicate that our residents as well as many
outsiders like a special annual event. If it's too late for October, it might make more sense to
capitalize on the pre-Thanksgiving season... and weave in "the feeting of thankful
appreciation" to residents for continuing to help keep Tequesta uniquely special.
Thanks for considering this recommendation.
— Steve Okun
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